I’d like to end our miniseries on a short note. If someone were to ask me what the most important attribute of our business model is, how we carry out our motto “Surprise & Delight”, it’s this:

Be transparent. Don’t beat around the bush when it comes to pricing and time-estimates. If you’re concerned about a possible speed-bump in the project, let the client know If possible, keep them updated with snapshots or a staging site. Be responsible for the information you share, whether its direct client interaction or general social media. Quote modularly, so client’s can understand how their budget is being divided. Offer a commission or reseller program? Keep history clearly documented so payment is fair.  If the project goes sour for whatever reason, propose honest solutions to fix the problem before calling it quits. For WebCakes, transparency isn’t the icing on the cake, it’s the very tray we bake on.

I’ve enjoyed writing up on some of our reflections over the last week; I hope they’ve been informative and inspiring. We have a lot of exciting plans in the near future; projects and software which demonstrate our belief in transparency. Of course, one of them is The Bakery, which is our solution to project management. I promise that we’ll be releasing more information about it soon, but for now I don’t plan on providing spoilers for the other projects. Check back often!